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Storage Industry Overview
deployment, for example, the internationally recognized sales channels such as:
Ingram Micro and Tech Data in USA, MCE in Europe, Synnex in Japan, etc., are all
long term cooperation partners of PROMISE Technology Inc. PROMISE Technology
Inc. also develops aggressively value-added SI/VAR distributors, for example,
Avnet
Applied Computing in USA, Hammer PLC in England, etc.
; the result can now be
seen, it is well prepared to provide customer with more complete and value-added
product. Since PROMISE Technology Inc. has its relative superiority in wide
deployment of global marketing channels, for example, it owns a complete
localization marketing, sales, technical support, customer service, etc., therefore, it
has its own market visibility of new product not only in wide scope of area, but also in
its effective time-to-market.
5.6 With long term alliance relationship to international strategic partners, its
customer breadth is enhanced.
Since most international storage suppliers turn their focuses to the high profit
storage software market, therefore, to cope with the price lowering pressure from
hardware-oriented product (for example, RAID HBA, RAID Storage) and to realize
vertical integration interest, storage components are thus gradually outsourced for
manufacturing or design. However, storage industry has high entrance barrier and
long product life cycle, it is a technological niche market as compared to the more
mature PC and Server industry, therefore, large storage supplier usually uses ODM
outsourcing model to cooperate with component manufacturer, and long term
alliance or contract is thus a major consideration, this is to reduce cost of ownership
and enhance the quality.
Since it is a trend to use long term contract as the mutual interest warranty when
storage component manufacturer cooperates with international giant supplier,
PROMISE Technology Inc. has cultivated storage industry for more than a decade,
with its long term customer basis, it owns obviously relative good condition and
superiority. PROMISE Technology Inc. has close and long-term cooperative
relationship with many international Tier 1 suppliers, from the upstream hard disc
and mother board giant suppliers to downstream PC or server giant suppliers such s:
Apple, Dell, Fujitsu, Fujitsu-Simens, HPQ, IBM, Intel, Maxtor, NEC, Seagate,
Western Digital, etc. PROMISE Technology Inc. has grasped the industry trend and
pulse for a long time, it has it own vertical integration technology, global marketing
channel and after-sales service; meanwhile, plus its strict requirement on product
quality, stability and compatibility, PROMISE not only becomes global leading
supplier in ATA RAID, but also is the assigned cooperative target by international
giant supplier, this means PROMISE Technology Inc. has built its important role and
position in the international storage market.
p49
PROMISE Technology, Inc. All rights reserved.
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