Compaq External RAID Controller & Subsystem Infortrend Instrukcja Użytkownika Pobierz pdf (Strona 49)

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Storage Industry Overview

5 SATA/ATA RAID Storage Everywhere - PROMISE Technology

Inc.

5.1 Technology, marketing, global deployment are enterprise’s competitive

advantages

PROMISE Technology Inc. aims at providing low price and high performance storage solution

from its beginning, it positions itself as ”ATA/SATA RAID-based Storage Total Solution

Provider” and a complete storage architecture application solution in DAS, NAS, SAN.

PROMISE Technology Inc. owns its own brand name known as “PROMISE”, it’s a locally and

privately operated enterprise while deploys for the global sales channel, it is a global name

enterprise in disk array. Since disk array is of higher technology as compared to other

industries, there is no standard products and technological spec is lead by few international

giant players; how to keep the cutting edge information and provide full technological supports

as well as customer’s recognition on our brand name are all the key successfully factors of

PROMISE Technology Inc.

For more than a decade, the strong R&D capability of IDE/ATA, the superior quality and

product’s stability and compatibility have brought recognitions from international customers for

PROMISE Technology Inc. no matter it is in ODM or self brand name market. The long term

deployment in the global market and the good alliance relationship kept with international

giant players has brought a strong position to PROMISE Technology Inc. in the disk array

industry, it successfully owns the competitive advantage in the global market: these include

the grasp of vertical integration technology, innovative and progressive R&D capability, high

value-added product capability and global brand name sales channel.

In the mean time, built on high value business model of ”smile curve”, that is, technology and

marketing superiorities, have made PROMISE Technology Inc. a strong position in the storage

industry which is of high entrance barrier and difficulty of replacement.

Worldwide ODM / OEM Worldwide Branding

High Entry Barriers

Value-added

R&D

Marketing

• ATA RAID leading technology

• Vertical integration technology (SW.HW)

• WW technical support

• WW technical alliance partnership

• WW ATA RAID leader

• Tier 1 ODM/OEM customers

• WW partnership/alliance

• WW distributors/branding

p45

Business Model

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