Compaq External RAID Controller & Subsystem Infortrend Instrukcja Użytkownika Pobierz pdf (Strona 52)

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Storage Industry Overview

5.3 Participating the spec in international technology forum, acquiring

technological making information ahead of our competiors

Since international large suppliers usually ally together and hold periodical

technological or market forum in order to get leading position in the key storage

technological specs. PROMISE Technology Inc. has a long history of close

cooperation in technology or business with international large supplier, therefore, it

has a lot of chances participating in international forums to grasp international

technological information simultaneously and to acquire industry spec faster than its

competitors; it also participates aggressively the spec and standard making in order

to grasp the leading position in market. Face with the future trend of SATA, as a

member in the international SATA industry association, PROMISE Technology Inc.

has grasped the future impact and trend such as high speed transmission and low

price that storage system has to face; it has also planned its new product for the

exchange of new and old generation, it is well prepared.

Since it has grasped the industry trend in the medium and low end market in time,

PROMISE Technology Inc. can thus make its own future product roadmap according

to customer’s need, it leads the market by half year to launch the product. Currently,

due to its superior product quality and stability, Serial ATA RAID 5 HBA of PROMISE

Technology Inc. has been adopted by NEC to be used in its server.

5.4 With its global brand name marketing superiority, high added value has

been put to the product

PROMISE Technology Inc., as a total solution provider in ATA/SATA RAID, has

become a leading global supplier in ATA/SATA RAID. PROMISE Technology Inc. is

one of the very few Taiwan’s enterprise that can stand at both ends of a “smile curve”,

that is, technology and marketing, it is a global enterprise that creates both high

added value and competitive superiority. PROMISE Technology Inc., with not only

solid technological background, but with its self brand strategy, has successfully

stood in the global market. Different from other Taiwan’s brand name in the global

market, PROMISE Technology Inc. uses a localization business operation strategy

and globalization thinking, has successfully built its global sales channel and opened

a global brand name without country border limitation. Its strategy emphasizes on

ODM, OEM as well as brand name, it keeps a close and good contact with the global

leading suppliers, it has successfully eliminated the barrier for becoming a global

name to Taiwan’s suppliers.

5.5 Strong global logistics, its marketing channels are well deployed.

PROMISE Technology Inc. has its business model of building global marketing sites

at US (America), Holland (Europe), Mainland China (the great China area), it not

only provides in time service to customer, but also successfully builds its superiority

of global logistics and localization marketing. In order to fully use its localization

competition superiority, PROMISE Technology Inc. has devoted to global marketing

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